KEY PEOPLE

Jeffrey Petracca

Jeffrey Petracca is a sports industry executive with over 15 years of experience working with C-level executives at Fortune 500 companies, sports teams, leagues, venues, universities and investors. He serves as Co-Founder and Chief Executive of Paramount Projects overseeing the long-term revenue strategy for prestige properties with a focus on sports and entertainment. Jeffrey has secured over $250 million in sponsorship deals during his career.

With an intimate knowledge of what drives a decision makers thought process, Jeffrey takes a unique approach to partnerships from ideation through execution. He specializes in procuring strategic brand partners to deliver win-win agreements earning him an immense amount of respect from brands and properties alike. Before founding Paramount, Jeffrey served as an executive at CAA Sports where he was integral member within their sports property sales group working with flagship organizations and entities around the globe. He also previously worked on the team side at the Barclays Center, MetLife Stadium, and Mandalay Sports.

Jeffrey holds a BA in Business Management from Marymount Manhattan College, and often returns as a guest speaker within the business department.